What is an Action Alert?
An Action Alert is a message that highlights an opportunity to buy or sell a Purple chip stock based on a Low or High valuation target that has been met or based upon other information that would cause us to buy or sell the stock.
What is the difference between an Action Alert and an Update?
An ActionAlert is a specific Buy or Sell recommendation for a specific stock symbol sent to Members via email, via Twitter @PurpleChipsVIP and also appears in the members-only section of the website. An Update newsletter that is sent to Members that provides general commentary on the market and all things Purple Chips. The Weekend Update also includes video commentary by John Schwinghamer, Author of Purple Chips and Portfolio Manager.
Where can I find archived email messages, newsletters and videos?
In the Members section of the site under Alerts & Updates.
What stocks is the Purple Chips portfolio holding?
Members can view the current holdings here Positions.
Where can I find the Purple Chips track record?
Go to: Positions
How long has Purple Chips been broadcasting its ideas?
The Purple Chips track record of publicly verifiable trades dates back to January 1, 2012.
What is the typical holding period for your ideas?
12 to 18 months
How big is a typical Purple Chips holding?
5% (full position) for dividend paying stocks and 2.5% (half position) for non-dividend paying stocks. For example, if you have a $400,000 portfolio composed of stocks and bonds and $300,000 is in stocks, a typical holding would be 5% or $15,000
Do you recommend buying every stock the moment it ‘goes green’?
Purple Chips use the Low and High level valuation signal indicators as inputs to further research. We do not recommend every stock the moment it ‘goes green’ as we always conduct further research (as you should) before buying or selling or sending out an Action Alert.
Do you automatically sell at ‘High valuation’?
Similar to Low valuations, we use the High valuation to validate our research before executing a Sell recommendation. Most often we do exit trades at High valuation and cycle money into lower risk opportunities at Low valuation or stand aside in cash.
Do you really buy and sell when you say?
Yes, John Schwinghamer and his team manage discretionary customer accounts based on the the Purple Chips recommendations.
Is the track record audited?
Purple Chips is not currently an investment fund. The Purple Chips recommendations are provided Members on the website and via email. Members whose accounts are managed directly by John Schwinghamer and his team are subject to all the standard exchange regulatory requirements.
How do I create a Watchlist?
To add a stock to your personal watch-list, click on the 
sign icon anywhere you see it next to a stock name.
What is the difference between Top-20 and All Purple Chips?
The Top-20 US Purple Chips stocks (and Top-10 in Canada) have the smoothest and most predictable earnings history out of all Purple Chips. These are the most reliable and highest quality stocks that are available to investors.
How often do the valuation ranges change?
They can change at any time. Valuation ranges are reviewed regularly and are subject to change due to earnings reports, forward-looking earnings, or P/E valuation range adjustments. It is important to check often to see the latest valuation range . All valuation range adjustments are Tweeted @PurpleChipsVIP for Members. To view recent valuation range changes, Click here .
How do I receive @PurpleChipsVIP Tweets directly on my phone?
Whether you are an active Twitter user or only follow @PurpleChipsVIP, it is a convenient way to receive updates as they happen in real-time on any device. As a Twitter user that follows the @PurpleChipsVIP private Twitter feed here is how you can get access to the tweets directly on your phone: – follow @PurpleChipsVIP – once confirmed, click on Following from the Twitter interface and select PurpleChipsVIP – select ‘Turn on Notifications’ and you can receive those directly on your phone where Twitter app is installed
I am a free-trial member, what happens when the free trial period ends?
You will receive an email to become a member.
Can I work directly with John based on to the Purple Chips principles?
Yes, John Schwinghamer manages money directly for Canadian and International investors. The minimum portfolio size is $250,000. Contact him directly at members@purplechips.com
Will there be a Purple Chips fund?
We are building a long-term Purple Chips track record and look forward to providing timely investment advice for top-quality stocks. We have received many requests to start a private Purple Chips fund. This will be considered at a future date.