James P. O’Shaughnessy

In his book Purple Chips, John Schwinghamer makes a compelling case for the use of a disciplined, non-emotional approach to buying the best blue-chip stocks. Investors of all stripes can benefit from a clear understanding of Schwinghamer’s rule-based approach to investing.

$00.00 A stock at or below its low valuation

$00.00 A stock within 5% of its low valuation

$00.00 A stock at or above its high valuation

$00.00 A stock within 5% of its high valuation